Erdem x H&M

The Erdem x H&M release party was the perfect way to create buzz for the collection’s launch with a grand total of 300 attendees that included press, influencers, stylists, actors, designers and artists – certainly an unforgettable night of fashion, music, food and fun.

The event, which took place on October 26th at the mystical Villa Kassman, was a grand celebration of Erdem x H&M’s vibrant collection.

To ensure Erdem x H&M was highlighted and visible throughout the event, we dressed 16 influencers and celebrities in pieces from the unique collection (Caroline Winberg, the Lejonhjärta sisters & Frida Gustavsson among others).

  • Number of Instagram posts during the evening was 84, with a total reach of 2,5 million followers
  • Number of Instagram stories during the evening was 475, with a total reach of 6 million followers

We’re also behind the planning and execution of the Kenzo x H&M and Balmain x H&M launch events.