Founded in 2008, with a relaxed and modern feminine expression and just a hint of edgy rock chic, Gestuz have been a brand for Danish fashionistas for a while. Seeing the potential to successfully entering the Swedish market, we contacted Gestuz with a vision of making it the new, up and coming, cool girl brand.
Starting our collaboration in summer 2017, we launched the brand by combining the right digital presence with traditional medias, as well as strategical, unpaid placements on influencers.
By establishing brand ambassadors within the communicative target group and proactively processing the collections to create visibility in print as well as digital media and communicating Gestuz brand identity to prioritized medias, we’ve achieved recurring visibility in key media (Elle, Styleby, Damernas Värld, Plaza Kvinna, SvD Perfect Guide and more), and on influencers (Babba Canales, Cajsa Wessberg, Hanna MW, Linn Eklund to name a few) – within just six months.
